SOJA Sauce is a brand of homemade sauces created and sold by Jasmine Henderson. The first flavor, Dirty South BBQ, soft-launched in 2021 in Nashville, Tennessee at The Nashville Black Market festival where it completely sold out in-person and online.

Jasmine cooks the sauce, designs the product branding, and sources materials for production and shipping. Learn more or buy a bottle of your own at sojasauces.com.

My experience in retail manufacturing and wholesaling is what keeps my heart in entrepreneurship. My favorite thing as a marketer is consulting on product user experience. It’s exciting to me - to figure out the best way to serve or impress your user audience with a thoughtful, quality product. I am developing a few products in the packaged food, automated retailing, and software industries.