Social Media Management / Content Creation / Strategy
Impetus is a commercial construction company with offices in New Orleans and Nashville. The company is known for its innovative approach to challenging industry standards, from job sites to office operations. This focus has led to the development of engaging marketing programs that connect employees to their work and attract top talent in the industry.
Building Brand Awareness
I made a video ad for Impetus' social media campaign to promote new job openings and company culture. This involved creating brand personas and targeting strategies to reach the right audience in the construction and industrial sectors.
Summary: Videography, photography, storyboarding, script-writing, motion graphics, video-editing
Proving Value
Impetus targets hospitality industry leaders by showcasing client success stories through video testimonials distributed on social media and displayed on the website.
Summary: Storyboarding, motion graphics, video-editing
Authentic Storytelling
Celebrating employee milestones is vital for recruitment. This video was made for social media and internal channels.
Summary: Storyboarding, motion graphics, video-editing
Supporting Strategic Goals
I created an engaging video report using tools like After Effects and AI to showcase the Palmisano Foundation's programs and initiatives. The report is a creative and crucial material for non-profits to demonstrate their impact to stakeholders.
Summary: Script-writing, storyboarding, motion graphics, video-editing